The original post referred to the club's inability to communicate with existing advertisers and sponsors to get monies from them and made it out that there was no renewal process so it kind of did.
One of the most important factors for any football club is to obtain new business as well as maintaining their existing and in many cases loyal advertisers and sponsors. I notice there has been a lot of new business' popping up in the last couple of years including our current shirt sponsors McEwen Fraser, Subway, Korrie so that would lead me to think that this process has already been started and is still needing work.