Another article in today's P&J from Terry saying what else can they do to improve attendances. Goes along with most of the posts on this topic above. But here's a thing...
I'm a season ticket holder living in Elgin, come through with the Bairns to all home games. However, I have never once seen ICT promoting themselves in the local papers in Moray! ICT are our local Premiership team, only 30 odd miles away, but it would appear that any promotion of the club / season tickets is confined to the Inverness area. There's a large population as far as Buckie that have ICT as their nearest 'big' team, but nothing is being done to encourage people to come to a game, let alone buy season tickets.
I am not sure what all the club does as far as promotion goes in the Inverness area, but they need to think slightly bigger. I see more County tops around Elgin than Caley ones - and it pains me!!!