This was taken from the Hearts-ICT match thread ...
It is in fact really difficult to follow ICT outside of Scotland because the team does not sponsor audio play-by-play and North Americans are not legally allowed to follow the coverage at BBC Sport. That is a shame, as well, because I used to listen to Scotland games on there until they took away my access.
Hearts does have good coverage, but I do not believe they offer live video of their games. It appears that Hearts.TV consists mostly of highlights and interviews, but nothing live. Now they do offer live audio of each of their games, which is actually a better buy than it may appear at first sight.
The cost is 3.99 pounds per month (20-25 pounds for half a season of coverage), but you don't just get audio coverage of Hearts games, but also for Aberdeen, Hearts, Kilmarnock and Rangers (give or take a team). I currently subscribe to the service because it also includes audio for practically every English Football League team and a handful of EPL clubs and every single game that ICT plays, there actually is a link for audio coverage, but the link is always dead (meaning, when single time I have ever clicked on the ICT broadcast, all I ever get is dead air). Maybe that means that next year ICT will start broadcasting on there. That would be really cool and something I would highly recommend to ICT that they start doing - any cost would well be worth it!