At a meeting of the Scottish Premier League Clubs at Glasgow’s Hampden Park Stadium today (19 October), Clydesdale Bank’s proposal was unanimously approved by the 12 SPL Clubs.
{josquote} "This is a phenomenal opportunity for Clydesdale Bank to show our support for Scotland’s national game" - Steve Reid, Clydesdale Bank{/josquote}Clydesdale Bank’s sponsorship will commence in July 2007 and represents a total investment of some £8 million over four years in the SPL alone. Working in partnership with the SPL, Clydesdale Bank will make an additional investment to maximise the value of this sponsorship for staff, customers and the communities in which it operates.
The deal was agreed following strong competition from a number of blue-chip companies over the past six months.
Steve Reid, Clydesdale Bank’s General Manager of Retail & Wealth Management, said: “This is a phenomenal opportunity for Clydesdale Bank to show our support for Scotland’s national game. More people watch SPL football per head of population than any other nation in Europe. Taking the Clydesdale Bank name into every home in the country, our sponsorship of the SPL is all about investing in our business, our people, our customers, and in Scotland.”
Lex Gold, Chairman of the SPL, added: “I am pleased to announce that we have agreed a new four year sponsorship deal with Clydesdale Bank, starting in July 2007. Interest in our sponsorship has been reassuringly keen and we are delighted to have agreed a new record deal with Clydesdale Bank, a blue-chip company. We look forward to working closely with Steve Reid, General Manager of Retail and Wealth Management, and his colleagues at Clydesdale Bank to make this work for all concerned. Following closely on the recent record breaking TV deal with Setanta, this highest ever sponsorship deal in Scottish football provides a sound platform for our clubs for the next four years.”
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