Just what I was trying to say Charles, though perhaps not in such eloquent words.
And for those interested folks who think all the papers bar the Inverness ones serve little hamlets. Please note, the little hamlet served by the Northern Scot (Morayshire) has the biggest circulation. Must admit though that I'm not quite sure what the two columns tell us. Is one the circulation and the other the potential readership. Perhaps Charles could provide the answer.
Jan - Jun 2006 ABC JICREG
Circulation Readership
John O'Groat Journal 9,156 22,093
Caithness Courier 6,929 16,995
Northern Times 5,206 11,126
Ross-shire Journal 11,120 27,945
Highland News 9,006
North Star 5,904 } 46,477
Lochaber News 3,527
Inverness Courier (Tuesday) 13,107 33,468
Inverness Courier (Friday) 18,011 44,903
Northern Scot 18,980 48,836
Forres Gazette 3,829 10,024
Banffshire Journal 5,058 11,967
Strathspey & Badenoch Herald 5,126 10,765