News
    There is no UNITY without COMM-UNITY : Please sign the petition at change.org CLICK HERE ///---///\\\---\\\ JOIN the Supporters Trust : We need Supporter #TogetherNESS more than ever and to speak with one voice. Join the Trust today CLICK HERE ///---///\\\---\\\
Jump to content

Gabby's Blog

  • entries
    3
  • comments
    6
  • views
    70,987

Repeat after me - It's not Sky's or ESPN's fault


Gabby

7,539 views

Broadcasting deals for Scotttish football have received a lot of bad press in the last 12 months. Some off it quite rightly warranted, however a great deal of iit was anywhere between misguided to just plain wrong.

The facts are there are 2 types on sport: sport with a TV presence and amatuer sport watched by 2 men annd a dog. Some people are too quick to judge the negative aspects of broadcast contracts without acknowleging the overwhelming positives. And they are overwhelming, so let's look at just of few of them.

1. Broadcast agreements are not just free advertising, they actually pay to advertise football. Now if someone can to my business and said they would pay me to advertise my product I would be deighted. TV showcases football and it is up to the foootball authorities to ensure the product they are pedallng is up to scratch and it is up to the Clubs to recognise the additional benefits of TV besides direct income . This leads nicely into...

2. ...that old myth that televised games leads to reduced crowds. This myth is perpetuated by clubs receiving additional revenue from TV for live games due to a reduction in the expected crowd. So what football clubs are doing is telling their fans to stay home and watch the game on TV because we don't need you because of the TV cash. All it would take is a change of attitude from clubs to break the back of this myth. It astounds me because all the evidence around world sport suggests the exact opposite is true. Closer to Scotland I don't so attendances in the EPL dropping signifiicantly because of live coverage. In fact the 2 biggest football codes in Australia have enjoyed record TV ratings and attendance. So why is it different? Because nothing beats the match day experience at the ground.

Sure I am looking at this through rose coloured glasses and I understand the limitations of the current broadcast agreements. In my opinion, the biggest problem with the current broadcast agreement is that the football authorities have also fallen for rvenue bottom line. I guarantee that things would have been commpletly different if the SPL had agreed a deal with the BBC all those years ago.

By giving into Setanta/Sky et al they gave up the thing they really needed the most - access to fans. If games were on the BBC then the potential audience reach would be much higher, access for fans is much cheaper and easier.

So, in summary, blaming broadcast agreements for all the illls achieves nothing, focusing on the match day experience is everything.

0 Comments


Recommended Comments

There are no comments to display.



  • Upcoming Events

    No upcoming events found
  • Topics

  • Posts

    • A thing we are needing is those on the board who disagree with this decision to loudly condemn this decision by speaking through the media and publicly shame those pushing it through. We need to know who the fan’s allies are on the board because the whole lot of them are in the crosshairs at the moment.   If there is enough for a vote of no confidence somehow then perhaps ousting the bad eggs could be possible. Name and shame…let’s have the details. Grassa? Are you listening?
    • We have had requests for this, but given the layout of the room and the time available to get anything in place, we have concluded that it is not a practical option. We do hope to put a summary of the discussion on our social channels and on CTO following the meeting.
    • Any news of inbound central belt superstars yet?
    • Following today's announcement by the club, the Supporters Trust has released this statement tonight: https://www.ictsupporterstrust.org/post/ict-supporters-trust-statement-on-ictfc-decision-to-move-training-base-to-kelty We have seen the emotion this announcement has caused, and have had more than 50 new members join the Trust today alone, which reflects and vindicates our desire to speak on behalf of our members and achieve a meaningful voice of the fans in the running of our club. We are grateful for all the messages of support we have received, and for the confidence shown in us by our existing and new members. We will continue to work hard on your behalf. If you are not a member of the Trust (anyone joining now will have their membership apply until the end of July 2025) you can join using this link: https://www.ictsupporterstrust.org/join-us Use this link to make a subscription or donation to Stronger Together, and we would highlight again that the Trust Board will only use this to purchase shares in the club when it is has sought and received commitments from the club Board: https://www.ictsupporterstrust.org/stronger-together  
    • What a way to celebrate 30 years….as so many have said before this feels worse than relegation. The fact that the club seem to have given up their role as Highland ambassadors amazes me. It is now a franchise - like an American football team - hardly surprising having read Gardiner’s love of NFL  when our kids were younger they had heroes to go and watch,  see them in a supermarket or on the street or maybe at their school - a real life Premier league player!  Now we have the prospect of battling League 1 teams trying to sign Morton or Partick Thistle rejects who will never become household names in Inverness and nor will they care. They get thumped 5-0 at home…they’re not going to see any of the fans on the street or look any of the public in the eye - they won’t give a flying f**k.    what a message to our youngsters as well. For years the Academy has being trying to create players with an edge, telling them that they were just as good as the central belt players. From speaking to the parent of an u18 player who recently signed with us he is very concerned about his sons career - I’d imagine there’s a lot of the Nicolsons, Brays and Thompsons at the club who are also very worried.  What a farce     
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. : Terms of Use : Guidelines : Privacy Policy