Does anyone know how many season tickets we've sold this season, and if so how it compares to the last two seasons?
I think I am about to join the Conspiracy theorists. As we all know Mr Sutherland is a very astute businessman whose specialist subject is accountancy. I don't doubt for one moment that Mr Sutherland at the beginning of each season does his own Breakeven Analysis assessing the number of season tickets, gate tickets, advertising board, corporate tickets etc we have to sell in order to breakeven.
Now I can only make an assertion here but I think we are suffering from the law of diminishing returns were the club are applying the same amount of effort in terms as resources as in previous seasons but for less in return. I feel that Mr Sutherland may have carried out a brutal financial assesment on the club and concluded we are never going to be anything more than a 1st Division Club.
Accountants like to play it safe and stay within their comfort zone, and maybe the financial demands of the SPL is making him feel rather uncomfortable. So rather than look for ways in which to increase revenues and expand the business (club), which invariably will carry risks (speculate to accumulate), he plays it safe by taking us down to a level were he thinks we can comfortably operate financially.
I hope I am so way of the mark.