Its amazing what you can find when you do a little digging or look up associated stats ........
If you take season 2005/06 - i.e. the last full season, and the one whose revenue we are now spending - the approximate figures add up as follows:
2005/06 average attendances (source = SPL website)
ICT: 5061
FALKIRK: 5515
difference = 454
If we take an arbitrary figure of £20.00 for the average ticket price, this means that 18 home games X an extra 454 fans = £163,440 more in additional revenue for Falkirk over the season.
HOWEVER
ICT finished 7th which represented a payout over the season of around £781,500 but FALKIRK finished 10th and got around £614,000 in SPL payouts .... a difference of around £167,500 in ICT's favour (source = various websites discussing new setanta deal when it was proposed)
Overall, taking these figures based on crowds/payouts into effect, ICT made a little over £4k more than Falkirk over the course of the season !!!!! Obviously, there is no allowance for stadium costs, wages, staff costs, transfers in/out or anything else in here so the figures are skewed to show only one portion of the equation but it does show that their isnt as big a gulf in finances because of the crowds as we would be led to believe.
2006/07
If I were CC, I would however be more worried about how much we will have at the end of this season - our average crowd is now 4798 (down 263 on last season) and Falkirk's is now 5695 (up 180 on last season) for a difference in Falkirk's favour of 897. Taking that number over the course of the season at the same figure of £20 would net Falkirk an additional £322,920 in revenue and with them two spots above us in the table, if the league were to end tomorrow, the difference when you add the sponsor's payouts / TV money would be closer to £480,000.