I think it would be negative. Strictly hypothetically speaking, if we're playing St Johnstone and they've got one of the uglies, think of the impact on our hospitality, advertising, etc.
On saying that though, I highly doubt they'll win it with Derek Adams in charge. They've had opportunities in the past with Adams at the helm to win silverware and have always bottled it, falling at the final hurdle. Although they've thrown a lot of money at this league campaign and have signed some of our legends, you don't win fizzy pop division one without beating the likes of Dundee and Falkirk - home or away. Just sayin.