The club seems to have a good fan base at moment ok crowds could be bigger but what clubs supporters do'nt say that, what ICT needs to do as much as possible is promote itself as part of the area, encourage as much as possible local people and families to be part(more importantly feel part) of the club. Hold open days through the season, get the players in town(come meet the players) use the matches against the smaller clubs to have a £1.00 a kid game(quid a kid) if accompanied by an adult or £5.00 a kid with program and drink thrown in, players could be made availiable after match to sign these programs, meet the kids. How about have a few games through the season where everyone is asked to wear blue & red with some sort of activety before after or at half time put on(say penalty shoot out for kids/or dads etc.
These sort of proactive things go along way to building up a bond. Posters could be put up in local shops promoting these events and announced on local radio again getting the ICT name in the public domain as much as possible which would generate interest.
Also it would help to make the club shop bigger, one family in there like mine(5 of us) and theres very little room for anyone else, this makes it uncomfortable to try on shirts etc or for the kids to pick up and rummage through what is for sale.