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The Shadows? is that a Rossshire band?

Pride of the Highlands is a decent enough slogan for the club to use where appropriate, but I really disagree with it being used on the official club badge. In my opinion it just looks a little tacky. I think it would be worthwhile trying to get the opinion of the majority on fans on this, and then writing to the club if there is a clear consensus against the new design. A couple of years ago there was uproar when Everton changed their club badge. There was then discussion between the club and fans and a new badge was agreed upon for the following season.

I could not agree more caleyboy. As an image for marketing, social media, etc. the new text is fine, positive even, as it merges the ICTFC brand identity to the official imagery. However, as an official crest for the club it has been ill thought out, cheapened by using the abbreviation and by adding a throwaway tag line to the banners. The 'Pride of the Highlands' slogan is cringeworthy enough but to include it on official club imagery is arguably disrespectful to other clubs in the region, not to mention appearing arrogant. Neither attributes that I would have associated with ICT before. I really hope this is just a mistake that can be rectified quickly (and a refund sought from whoever provided the advice!!) and the old, credible, badge reinstated ASAP.

I have no problem with social media abreviations because the name is so long. However, there was absolutely no need to change our identity on our badge.

Looks like most on this site are ok with this situation? I can't believe it. What would Celtic fans say if they were abbreviated to GCFC Pride of Glasgow, Aberdeen as AFC Pride of the East, hearts as HFC. I can't believe you are prepared to take this lying down! It cheapens and hurts our history.

I hope I am not alone here but I don't think we have had a satisfactory answer to the issue regarding our official club badge/crest. I see from the caption of our 2 new signings that the "new" format is displayed and I personally feel this cheapens the image of our club. Again, we are NOT ICTFC, we are Inverness Caledonian Thistle FC!