Love it!
One of things that amused my wife and myself down here in the London area was the "discovery", about 10-15 years ago, of porridge as a "superfood". We had the very rapid spread of porridge outlets, in cafes, health food bars, and railway station stalls, all selling this wonderstuff to the trendy young professionals heading to their offices and trading floors in the City, in Canary Wharf, and so on.
What used to horrify us was the stuff that was added to it to make it attractive (or just edible). Looking at just one website, I can see, amongst many others, porridge with:
almond milk oats, butter, hazelnuts, cinnamon coconut palm sugar and apple
fig, agave and chia seeds
date molasses and Medjool dates
vanilla cream, cocoa nibs, chia, banana
mature coconut, dates, almonds, apple, vanilla, cinnamon, nutmeg, hemp seeds, cacao and blueberries.
Personally, I can't stand the stuff