Has he actually said that he wants people to invest in FC Inverness (his company)? I can't remember seeing that... but there's been so much.
I was wondering if there were any tax advantages through owning shares via a company rather than personally. I came across Business Asset Disposal Relief, which could potentially reduce the amount of CGT that you pay on disposal of assets. (If they have increased in value, of course!)
There may be other things - I thought of limited liability, reduction in dealing/transfer costs when transferring shares/the company, corporation tax vs higher rates of income tax, etc. But I just don't know because it's not my field and I've never been in that position.
Anyone know?