What exactly does a St Johnstone average consist of, I drove to a Motherwel midweek game once because I felt that staying in Dundee was close enough, we dont have the luxury of a decent turnout for away fans to boost the average figures.
It was a midweek evening match so wont get a great deal of attention form kids, its just after Christmas and just above zero degs.
1326 turned out to see us beat St Mirren in the cup, I expect well over 1000 extra attended last night that wouldnt have done without the offer, did the club make any extra, probably not but the club has started the ball rolling with cheaper offers elsewhere giving the team a stronger away support at important DU and Hamilton matches. The timing of the 10p for a match offer also would have lowered the mental minimum price that someone could get away with paying to get in.
There were faces at the match who hadnt been there for a good while because they got fed up with watching boring football from a few seasons back.
There would have been 1st timers too and the club got great publicity.
If a mixture of only 100 new and returning adult fans bought adult season tickets then its an extra £35,000 year on year.
Was it worth it for an evening match in January then I would say yes.
Compare the two home County matches, last one 3741 (it might be the last derby match for a while), then you can see if anything positive has emerged from the effort put in.