One of the advertising techniques I've always wondered about is whether the club advertised itself (or matches) in the hostels of Inverness.
I've always made a point in visiting random stadiums when on holiday and have enjoyed seeing the likes of FC Jurmala (Latvia), AIK (Sweden), Yokohama Marinos (Japan), FC Skeid (Norway) and have ended up coming away with various tops, scarves, badges etc.
When staying in Berlin, the hostel made a point of advertising Hertha's home games and they said at least a dozen or so guests went each time.
I'd like to think at least a poster is up in each local hostel making their guests aware of the club/website/fixtures?