I see a few comments here about integrating with the community and promoting to the kids. Truth is, that is already happening. Thats what TeamICT is all about. The players do take the time to get around the schools etc. It takes years to alter the mindset of a lot of people though.
What we need to do is to bring folk into the stadium in the short term. Make the day a day of entertainment with a good football match thrown in. American Football must be one of the most boring spectator sports but the game is made into a spectacle by fitting in other entertainments, cheerleaders etc. during the many breaks they have in the game. British football needs to get into the 21st century and provide value for money and if the Highland News really wants to get involved then lets see them get away from the editing table and out to the stadium. Sponsor something. Penalty shootout, kids seven a side at half time, (short pitch, five mins each half).
Once upon a time a car dealership in Falkirk put up a prize of a vehicle to the person who could hit a particular target, positioned in the goalmouth, from the centrespot. Dont remember anyone actually achieving this but I did know loads of people who would go to the game just to have the chance of trying. People who wouldn't normally go to a match became hooked. Theres lots of things that can be done but someone needs to take the lead. Come on Highland News, lets see action and not just words.