Lets look at ICT as the model for what RC can achieve - a place in the top flight and the boost in income that it can provide.
In order to get there ICT had to look and act more as a professional club, in order to be taken seriously by the SPL and SFA as contenders and not just as relegation fodder doing the perpetual yo-yo in promotion / relegation / promotion ad nauseum. But were we ever likely to make a significant increase in our fan base to go along with it? Answer, no, not really. So income may have increased a bit due to our ability to not only enter but stay in the SPL for an extended period, but we also needed to be conscious of the fact that we could get relegated as in fact did happen. The mettle of both the club and the fans has been tested by the determination to go straight back up to where we "rightfully" belong, and I feel we are all doing our part to achieve it. The point here is that the Club had to factor in that the core support is the principle source of income, but it is not just what we bring in to the club but our share of much larger fan bases which we gained from the SPL.
As pointed out in other threads, our spend had to be tempered not in what we are earning now, but what we may be earning next year and beyond - exactly what any sensible business should do, along with provision for continegencies by putting surplus aside and not splurging it all. But football is no different from any other business. There are those who plan ahead and are able to thrive, those who plan but become victims of circumstance, those who plan but get tempted by short-termist thinking and those whose whole basis is short-termism and want it all now, not later. And we can all name clubs who fit into all of those profiles, just as we can name business in just about any industry who are similar. And there are businesses that we think of as customer focused and those we think are simply wanting to take what they can get - question is, is the former more successful than the latter?
Dross C*unty could learn quite a bit from us, if they chose to do so, in how we have managed to move from two moderately successful Highland league teams into being consdiered as SPL regulars - we must have been doing something right, even if there were mistakes being made by the Club in underestimating the effect that certain actions and decisions would cause dissatisfaction if not disaffection.
Fact is, while the regular attenders and stalwarts felt they were being treated less as friends and more as consumers, ICT profile overall was being boosted and I know from speaking to other clubs fans that there is a genuine soft-spot towards us, and that comes mainly from the interactions they have with our fans. How much of that is the Highland sensibility and how much is the lack of generational animosity that other more established clubs have built up against each other I don't know, but we are what makes this club great and I think that they (the Club) are now realising that. But to maintain reasonable income we need to be in the SPL and the longer we were out of it, the harder it would be to get back and the less likely we could stay in even when we did.
We ARE an SPL team currently taking a one season trip in the First Division - if C*unty wants to be like us, they'll need to get into that same way of thinking!