For claiming to be a family and fan orientated club, they've missed a huge step in engaging with the fans prior. I can't note anything, even down to the club briefly saying "oh, by the way, we're making a small change and that's that".. was just left for people to notice and feels it was an attempt at going under the radar in a way. It just seems too much like one or two heads have grasped onto an idea they've liked or conjured, pushed it by themselves and that's the final say.
No point in bashing the slogan use anymore, it's been done enough.. It's the manner in which it has been carried out and handled.