Aberdeen, Divedee Utd, Hibs, Hearts and Dundee have about a hundred years of history and generations passing down loyalty to the next generation, so even if people are not going regularly there is something in their minds when there clubs do well that they want to go to a game. ICT (or CT) have been around for 20 or so years and have not built up a latent support. We have also had almost constant success since day one so the Inverness and surrounding area have just come to expect this. I don't have the answer, maybe we should contact MK Dons to see how they sold the "new" club to a non footballing area?