It is the Emir's Cup Final here tomorrow evening - Al-Sadd v Al-Gharafa. It is always a sell out - in fact in previous seasons they have actually managed to sell more tickets than there are seats but that is because the tickets are cheap and there is the lure of the potential prizes that are on offer for attending.
This year the big attraction that forms part of a half-time draw is a 'win a million' penalty shoot-out. In total there are 3 million QAR (500,000 GBP) worth of prizes given away and your ticket (if you get into the ground) is your entry into the draw to be part of the penalty shoot out or one of the other prizes (phones, computers, Toyota land cruisers etc) which are drawn.
Now that's how to get a full crowd.