Which is why it seems all the stranger than our club does not maximise ways to bring in money like similar clubs our size. Hospitality barely runs and is so expensive when it does it only suits corporate. Other clubs do different levels of hospitality to suit all pockets. We didn't even push merchandise at Christmas.
Partick and Ayr have fantastic bars at the ground with food and both are packed to the rafters. Our sports bar is awful. Poor fare and service.
They changed the season ticket tiers without explanation scraping the 16-25 bracket. I'm told when this was introduced it was the most popular ticket. Young adults this age are more likely to attend regularly rather than young children who I suspect disappear to other activities and when parents have to pay for them.
Our SM offering is so sanitised compared to before. Other clubs smaller than us have far better media offering again maximising income.
Yes go after battery farms, concerts etc. But don't forgot the day to day money which surely all adds up.
Oh and don't get me started on how top heavy we are on management off field. Hardly needed. Local knowledge for corporate stuff sadly lacking too.