I dont think things are doing that badly,January is always tight for a lot of people,also having Ross County in the SPL will reignite interest in local football and will certainly be a talking point, it will increase revenue for the local area, a new attendance record will be broken and it will be from a local team and not the OF, Hospitality at a premium rate will be full, a full house for hosting 3 clubs instead of 2 and it will save the club a fair bit for the short journey north instead of heading down the A9 I dont think the same thing happened for Motherwell when Hamilton got promoted.
Giving schools and clubs free entry is a great idea, they may spent a few pounds whilst at the game but more importantly even if only 5% become fans for life its worth it, the club and players do put themselves out and about in the community and members of the supporters trust will be able to give far more info on that than I could.
Back to French lessons,Many moons ago I used to go out with a girl from Nantes, now that was an education