Maybe it would make sense for the club to open up a shop in one of the many empty lots around town, the high street is usually packed with Tourists, so it'd get us exposure, as, an industrial estate, is hardly a tourist hot spot. We've got a similar situation to Stoke City, both of our stadiums are based in an industrial estate next to a major road. However, they have a club shop in the shopping centre, and when I visited, it was packed (not the store, but it did have reasonable foot traffic) and there was quite a fair amount of tourists. Not sure if it was cos they were a Premier League club or not, but having a club shop away from the stadium, is going to give us more exposure. Hell, Celtic had a club shop in the Eastgate, and we had a wee corner of the Victorian Market for a little over a month when we made the Scottish Cup Final...