So a simple thanks but no thanks would suffice.
I'm reasonably impressed that the club are being a bit proactive for a change.
I renewed mine last week as I knew I was going to be busy this week, but I would have been happy to get a quick call to remind me of the deadline. I would hate to have lost my seat just because of an oversight on my part.
If I didn't have a season ticket, I think my best intentions of paying at the gate would dwindle and then you get out of the football habit and not only do I enjoy the football, it's one of very few things we do altogether as a family.
I know of a few people who haven't been happy with the product on the park and are chosing not to renew and I understand that totally, but is that not a different point altogether.