We can discuss the good and bad ideas round in circles all day (and we have done on these forums ever since we got into the SPL). It's the fact that the club have done NOTHING to try an entice more people through the gates that gets me. If they had tried out some stuff and it hadn't worked, then fair enough, at least you could say they were trying, but they aren't.
I don't think our price increases for this season and the 5% drop in average home gate (to date) are just coincidental. In fact, I would wager that if you did the maths taking into account money lost from those "missing" fans from programme, half time draw tickets, club merchandise sales etc then the price increase will have actually reduced income instead of increasing it - no point increasing prices by 2 or 3% if it's going to cost you 5% of your customers.
Even if you take the Main Stand out of the equation (as I believe it is all but sold out with Season Tickets) - The North Stand prices are still ludicrous, and so is the effort people have to make in order to benefit from the cheapest possible prices - the club should be making it as easy as possible for people to get the best possible deals, not vice-versa. And with not having a City Centre ticket outlet, then it's not exactly convenient for people to nip in and buy tickets in advance to get best prices.
CC and players say that they want bigger crowds to be cheering the players on at home and this would possibly help improve performance - I say that they should be looking just as hard to the club to encourage that as they do to the fans.