The standard doesn't have to be fantastic for people to have a good time. I have heard though of old people who won't go at certain times, particularly in the winter because simply, it's far too cold. The stadium is in the wrong position for comfort reason, no question about it. It also doesn't help it's so open a stadium. Granted the North Stand is a wee bit more sheltered, but the Main Stand seems to constantly be under attack from the elements. This might sound outlandish, but are outdoor heaters an option? Seemingly one club (I think it was PSV Eindhoven), managed to do something like this. Is there anything that they do in the Scandinavian countries to combat the weather that we could do?
On the subject of match experience, I have heard that some of the ice hockey teams in Britain are great at this type of thing, particularly the Braehead Clan. I've never been myself, but if anyone has, is there anything we could steal from them? What about bringing some of the Braehead Clan management up to give us some opinions on potential new endeavours and things that could be improved?