Swearing at football wouldn't be changed even if a man tried to change it. Its part of football culture and you just have to live with it. I don't see a problem with it. If your offended and you take your kids, then don't take your kids if your that offended. Most parents will easily explain to their kids what its all about and in a few years time if they still support the club their kids will be like that.
Swearing in front of woman and children is a relatively new thing and is not part of football culture as you state!
I have attended a Rangers v Aberdeen match, at Pittodrie, pre segregation, accompanied by my dad, mam and my wife and not a swear word was used, in our earshot and this was on the terracing, because ladies were present.
I would agree that Billy Connelly made a living by swearing and possible introduced it into the adult culture as something that could be said but after the watershed!!
I am sorry if I see children as young, innocent and needing a buffer between them and grown-up life, for as long as possible. If others prefer to introduce swear words to young children, I suppose I just have to accept that we all have different standards.
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I smell sh1te .