I meant from tbe club themselves, regarding merchandising. I thoroughly enjoyed the cup 3 years ago too - I made sure that I appreciated it fully, as I might never get ro experience it again.
Obviously, the irn-bru cup doesn't compare to that ...certainly not expecting shop displays in Inverness, etc.
My point (probably badly made...apologies!) is thst the club are doing a good bit to drum up interest, whereas they probably didn't have to do so for the cup, which I always felt was a bit of a missed opportunity, commercially speaking, for the club itself.
Just saying that the club are doing a decent job of pushing the irn-bru cup final & drumming up interest, that's all.