Are you really now saying that a man in his mid-thirties, just doesn't really know or understand what he is saying is a defense? A man who lets not forget has been around this 'environment' all his life and been involved in several incidents of this nature, yet doesn't know (or hasn't learned) whats right or wrong? But so long as there's no 'hatred' (although discrimination in modern society is deemed hatred) that's ok, because its just playing up to an audience?
In your position as a moderator, would I get banned or sanctioned on here for discriminatory language (I'd hope so)? Would you then rescind and defend me if I then said I was only joking and have a pal who is **insert offended sub-group** Would it be expected that everyone else would just say 'Aye, no bother its banter'?
Football wise, he may be a good foil for Billy or a smaller striker, but his best days may be behind him. Target man with experience - perfect for Doddsball but his off-field reputation and behaviour will unlikely bring much positive column inches in the press and could put off sponsors and fans alike.