I remember when I used to teach, you always got people asking "is this in the exam?" No? "Then why are we doing it?" You must have been one of them ?
Every day is a school day. If you're not interested in the meaning of the place names all around you, and the history/culture of your country, I can't help you. It's a minor miracle that the language survives at all considering the efforts to stamp it out in the 18th century.
Just as an aside, BBC Alba does a magnificent job on its other programmes, e.g. Eorpa and other documentaries. It shows what a small channel can do on what is probably a fraction of Gary Lineker's salary. We've been having a good laugh at the antics of Sweeney Ness on "Air an Lot" as we buy meat from him.
Mind you I kind of agree about the stadium announcements being a bit gimmicky. If anything I suppose it will go a little way towards making our mark as a true Highland club which at the moment our neighbours are doing better.