Came back on, having slept on my post, and thought a bit more about it, to remove the amalgamation comment and some of the rest.....but was too late. Sorry! That'll teach me to go to bed just before the normal person is getting up.
Not denying for a minute that businesses have to generate an income to support their activities, but I would argue that the vast majority of Scottish Football Clubs are not a business in the "shafting the punter to make a profit for shareholders" sense of the definition. Scottish Football Clubs (unless you have a Scottish Football paranoia, sectarian and TV fuelled but lucrative flame from which one or two of them can then arise like a phoenix from the still smouldering ashes and proceed to carry on from where they left off) make their money to play football, not play football to make money (think I may have said that before on here!).
And everything else I post from here on (and, tbh, on this forum and all forums generally) is couched in old-fashioned/before Maggie Thatcher/before Friedman(Reaganomics) economics/before America-lite/ before "there is no society" etc opinion. Not going to apologise for that....the 21st century is an alien country to me.
As an ex Bank employee, who started working when we actually did give a service, about forty years ago....and stopped when we were cold-selling loans and other debt as if they were sodding sales items and a not to be missed bargain, I think that proactive marketing solely with an eye to the bottom line and profit is the nearest thing on earth to corporate pimping. On a point of principle, I do not ever consider buying anything advertised for silly money on the TV, and am frankly extremely rude to people who cold-call me by phone....because I am more than capable of searching out what I want for myself and asking the right questions. ....and I know they are only doing their job.....the one the Marketing Managers delineate. As I read stuff on the internet, and see posts or media reports on people who have been conned to the extent of silly money by plausible con-persons, I am horrified by the lack of control by anybody......personally, I'd make it illegal to ask for anybody's phone number as a prerequisite for accessing information.
I have no great problem with email contact...if I'm not interested, they are easily deleted, or re-directed into my Junk folder...I can live with direct mail contact, because I have a waste bin at the side of my chair...and am happy enough to have people stuffing leaflets into my letterbox because someone has maybe paid them to do that, or, as I did myself regularly in the past, because there is an election on the horizon...but in all those cases the option to actually give a toss is mine alone. I don't have to say sod off, with probably inappropriate swearie words, to the fifth person to try to sell me "computer virus protection" on the same day, despite being on the TPS. I don't have to answer the door with soaking hair, body wrapped in a towel, to tell the person trying to persuade me that they have the answer to every problem I didn't know I had in my life to (in polite terms), pleasure themselves.
But, to an extent, that is where ICTFC may be falling down....communication (but what's new there!). Went onto the official club site tonight, had a read of what they offered.......conference facilities, wedding venue, private functions . It all sounds good, almost impressive...and really nice photies...but not even a very basic price for the very minimum package for any of it without contacting the Club and getting involved in hard sell mode. See, maybe I'm daft but if the most basic package is pitched at a level to, at the very minimum, provide a small profit, then the punter has some very small idea of how much their specific wish list would be likely to add to the total within their budget. The club manages to produce levels of Hospitality for games with prices anybody can consider....why can't they even produce a basic cost level for a small family wedding, say, to be added to, cost-wise, according to a punter's preferences and wishes? I never ever go into a shop which doesn't price what they have in the window, on the assumption that if they are feart to show their prices, I definitely can't afford them.
Had a shufti at the Centenary Club link as well.....and would you believe it......not any idea of cost....even though it could be another option for those of us furth of Inverness to do their bit to add to funds. I am not about to phone the Club before 7pm when I get free calls for any reason whatsoever...and I am not about to email the club for costings to have to turn round and tell them I can't afford it. Ross County manages to tell the punter up front what it is going to cost to participate in their lottery....what problem does ICT have with doing the same?
Anyhow, I then went onto google and checked out Scottish wedding venue sites....and, while admittedly I didn't check out more than the first page of them, the only one I found (at WeddingsFC.com) which mentioned ICT (though maybe my search criteria was not specific enough)....linked to this sodding forum not the ICTFC site! Well duh! Does anyone from ICT attend wedding fairs with a decent marketing set-up, out of interest?
Seems to me that the time to consider paying silly money annually for a marketing guru is well after offering the current staff a wee bonus or some kind of award for engaging their brains and coming up with something that might encourage them, if they were average punters, to give a toss.