I tend to agree with the argument that the club is punching above it's weight financially, but that doesn't necessarily answer the question where the Christie, Mckay, Scottish Cup money has all gone. These were substantial windfalls, and undoubtedly some of it was used to plug the funding gap, but there must be something left over...? Unless the strategy is very much to save it for a 'rainy day fund', which I'd be OK with personally if it allows the club to remain competitive and not require the windfalls year on year. What I wouldn't be OK with would be had it been taken out of club in the form of shareholder dividends and such like, although there is no suggestion that this has happened.
Where I do worry about the future is that the brick and mortar assets have now all been sold. As such the club cannot incur debts year on year and must break even over a 3/5 year period to keep the bank manager happy. It's achievable when things are going well, but is it sustainable long term? How important are losses, like the Alloa one, when you consider the missed revenue opportunity of a quarter or semi final in a National Cup? That is 50% of our additional earning opportunities over for the season, and it's only August! How much are we relying on these windfalls? How large is the disparity between operational costs and budgeted income? There are now no fixed assets upon which borrowing can be secured, should it ever be required.
I don't intend this to be a criticism of those behind the scenes at the club, who are undoubtedly doing their very best, but there does appear to be a lack of a real professional who can energise the operation and start tapping into other revenue streams. I've floated a couple ideas (10 game season tickets & a fans players fund) which have been knocked down on here with the 'tried it 10 years ago, didn't work then' reason. That may well be so, and I'm certainly not suggesting that either of these ideas would be major money spinners, but everything in life has moved on from 10 years ago, why not try it again? Is there anyone inside the club who's job it is to offer ideas, contacts, initiatives etc.? Do we have a marketing/promotional department, at any level, with the remit to drive sales? One small example - I bought tickets for a Scotland U21 game at St Mirren through their website years ago and almost every other week I have an email arrive promoting community/tickets/merchandise/etc. I have no interest in any of it but I am aware of it going on and it's always struck me how you hear nothing like this from ICT, so another opportunity for customer engagement is missed. Stick on the annual delay on replica kit (it's absolutely unforgivable to miss the school holiday market, every bloody time) and, to me, it starts to look a bit substandard... We do some things great, social media and audio video content being two that things spring to mind, so it's not all negative by any stretch. There is just a lot of room for improvement IMO.