There is only 1 answer. Winning a cup is what football is all about. Just wish it was the Scottish Cup.
Europe will come one day but many teams histories are defined by cup wins. St. Mirren 87, Motherwell '91, Hearts '98 '06, Killie '97 '12, Partick Thistle '71. These dates roll off the top of my head but who remembers when they finished third in the league and got one or two rounds in Europe?
A cup win will be somthing that is remembered and celebrated for decades to come. Many of these teams have special celebrations for the annaversary of their wins. We can join that. Some teams like St. Johnstone have never won a major trophy and other established clubs haven't won one in 30-40 years +