Going by that logic gordie, why don't we start selling off the shoulders and arms like this Norwegian club and make 'loooads o'money' to compete at the top?
http://footballfashion.org/wordpress/2013/03/11/stromsgodset-if-2013-diadora-home-jersey/
In fact why dont we just sell off our name like TNS did so we can play in the champions league? FC Orion Group sound alright?
On the other hand FC United of Manchester have managed to raise over £50,000 over the past month through sponsorships, revenue schemes and many different supporters groups and activities. FC United once again showing the footballing world how to make money without having to sell your soul or identity through further commercial exploitation!