There's maybe a hint there in the bit I've highlighted. The media can't go on covering this ICT story in depth forever.
What you have to remember is that Caley Thistle won the title away back now on April 21st amid great media acclaim. In the case of the BBC, commentary on Raith v Dundee was laid on just for that purpose and Ross Tokely was on air within minutes of confirmation.
Then there was a great celebration at Ayr and a 7-0 away win which also attracted a great deal of coverage - in the case of the BBC, Chic on Open All Mics and a great deal of follow up, including parts of the manager's impromptu speech.
By the time you get to Saturday's event, yes it's a great day for ICT fans, but the fact that ICT did what they did is no longer NEWS. On the other hand, Stirling wininng the Second Division IS now news, and so is the relegation of Ayr and the ongoing Killie/ Falkirk scenario in the SPL etc etc.
I think you also have to look at this from the perspective of the vast majority of people who use these media and who are NOT Caley Thistle fans. Newspapers and other media have a major onus to report breaking news and the kind of gratifying ongoing coverage which, OK the fans of successful teams really enjoy, is only a minority taste and there is therefore a limit to the extent to which it can be indulged.
As for the BBC, coverage of Saturday's game amounted to the following -
* Robbo on air all afternoon on Open all Mics. There was also commentary (I'm not sure if it was used live or otherwise - I certainly used it on this morning's local news report) on the moment Grant Munro held up the trophy.
* A TV match report at 4:50.
* An online match report on the BBC website from around 7:30.
* Extensive coverage on the BBC local news bulletin this morning, including interviews with Terry Butcher, Grant Munro, George Fraser and David Sutherland.
You also have to remember that something like this will obviously have a rather longer shelf life in the local media where it's a much bigger deal than nationally where the are far more fish to fry, so there really is a limit to which any one story can dominate other, breaking, fresher ones.
Regarding the part that Ive highlighted, only joking,understandable that fresh news takes precedence over current news -the 'tomorrows news yesterday' philosophy. :022: Seeing as I was at the match and not checking media coverage, in the pub and not checking media coverage,or hung over and not checking media coverage, oh I nearly forgot, I didn't mention TV or radio coverage in my initial post. I thought you would be doing such a fantastic job promoting ICT, I didn't feel the need to raise the issue. My comments were only based on the BBC sport SFL web page.
Thanks for the reply Charles.