I've followed football for a good number of years now and I've come through more than one recession in that time. I dont think it would take too much research to see that in times of recession football crowds go down. I also talk to many people from many areas of the country about this very subject and many do not attend games any more because, to use the words of one person, the game here is run by a duo-dictatorship who have the officials of all the governing bodies in their pockets. Many are sickened by the general product on offer and by the media bias towards Glasgow. Many choose instead to go play a game of golf, a sport that costs a deal more than a season ticket, or watch a different sport. Many people just aren't interested in football so perhaps we have levelled out at what is our realistic share of the population. Looking at the catchment area of our club we have to compete with shinty and rugby both of which are quite well supported.
The way to increase attendances is not to cut prices, thats been tried and failed, its to nurture the fans of the future. That is being done but it takes a generation or two to reap the benifits of the current investment. Not only must you get the kids supporting the club but you have to break the bond, brought about by the influx of imigrants from the overspilling city to the west of Stirling, that is Celtic and Rangers.
Many people will have many excuses for not attending. Those unemployed and/or on low incomes will always blame cost. Those who can afford the cost will blame the product and those who can afford but cant blame the product will always have a prior engagement. At the end of the day this debate will go on and on.