Yup - totally agree.
As an ex-pat, its very important (to me) to have Inverness as part of the name of the club on the stuff I wear. Its a source of pride in my home town and my club. It has started many a conversation with some folk commenting on the "beauty" of the name and how it sounds decidedly Scottish with the use of the words Caledonian and Thistle. Other folk have heard of us for one reason or another, whilst a few do indeed comment on how bloody long and how much of a mouthful the name is. ICTFC, and the Pride of the Highlands subtitle whilst handy on social media where brevity is crucial does not have the same effect but it makes sense to have some graphics to support the social media presence or campaigns.
I would (will) have no issue wearing merchandise with the short form of ICTFC on it IF I like it (and I do like the new strip), especially around friends in Toronto as my friends all know who I support, just as I know which of them support Hearts, Feyenoord, Coventry, Arsenal etc without looking at the badge ... but I would still rather it had our proper name on it. I do however want the club and the team to continue using the proper badge and name.