No,currently the home team has no way to encourage or market games to the away support,under this proposal a figure is agreed between the clubs for the use of the stand by the away team based on average figures,away team can then market and sell tickets for that stand.Anything above the agreed figure is there's to keep and therefore the have an incentive to encourage supporters to travel,better away suports = better atmosphere=home fans enjoy the match day more=increased revenue through food an prog sales etc etc.
edit to say, i agree SMEE, pricing around ?5 for 3rd div,?7.50 for 2nd, tenner for first and price is for entry to the ground.