Depends what ya want regarding viewing packages,since their is no cable up here that is'n't an option,(assuming you stay in the Highland area)however, a limited Sentanta package at ?10 a month is available through freeview recievers fitted with card slots,New BBC freesat with free HD,no subscription is pretty good,Freeview through yer aerial obviously,also BT Vision, which i'm no affy familiar with yet but they have films, sports etc. Bottom line is if you want the full sport packages and all movies your stuck with Sky and their ever spiralling prices.
PM me if you have any questions on packages, prices etc
( I predicted no one would be prepared to cough up when they put the prices past 20 quid,what do eh know!)