Actually, I have to agree with this. I don't tap into Inverness media that much (more a WHFP man) but the local BBC news her in NE Scotland has something referring to the sheep being in the cup final in every sports spot - it may be that the news is Highland and not Grampian and so with two SPFL teams they are not as keen to promote one over the other, but it is getting wearing hearing the red update hourly just because I live on the east coast.
If MFR and the Courier are not running a nightly briefing on ICT to stimulate interest then they are missing a trick.
For comparison, what did they do when C*unty were in the Scottish Cup Final?