The Lowland media seem to be saying this as well Laurence. But the clue is in the name. Ross County represent the whole of Ross-Shire. It is sparcely populated but probably the population of a large town such as Falkirk. There are so many teams clustered down in the Lowlands and up here there only 2 professional teams. Roy McGregor became Chairman in 1996 and has ploughed a significant amount of cash in. McGregor has made his money from oil - and there's plenty of that off the cost of Ross-shire. He is an excellent chairman IMHO and unlike many clubs down in the Lowlands, County have a real community spirit about them.
For many years, County have been organising training camps all over the Highland and Islands for school children. I know someone from Barra who supports County. Why? Because as a school kid County went to Barra and did a training camp. So, in a nut shell, Dingwall may be a small town, but the club are extremely well run.