Englands bid was based around what is already in place. The stadia, the infrastructure, the passion for the game, how much our economy will benifit etc. The winning bidders presentations were based around what they will do. Provide jobs, take people out of poverty, put something back into the game etc. Thats why they lost.
Quatar are going to build 9 new stadia in kit form and dismantle them and ship them to poorer nations after the competition. Russia are going to build stadiums that will become footballing academies of excellence and hotels that will be the envy of the world. England will use the stadia they have and put folk up in university hostels.
Russia and Quatar had real down to earth people making their presentation and talking about what they could do to benefit the game across the world. England had David Beckham with a wee story about his granda.
The BBC could have exposed the whole FIFA committee as peodo's and it wouldn't have made a blind bit of difference to the vote.