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ICTFC : SUPPORTER LIAISON OFFICER

Following the statement released on the Inverness Caledonian Thistle FC website last week, the board of the ICT Supporters Trust felt it important to inform our members and the wider community on our thoughts, position and ongoing attempts to assist the club with understanding the importance of the Supporter Liaison Officer role.

The Supporters Trust Chairman, Don Johnstone and Secretary, Jen Aitchison had an initial meeting with the football club CEO, Yvonne Crook and Commercial Manager, Jim Oliver on the 21st August 2018 to go over a number of items; which included the topic of the SLO. It was intimated to us at the meeting that the club had every intention of appointing an SLO and, in addition to the views expressed by us at the time, the club would welcome our assistance in helping them define the role before moving towards making an appointment.

The new SLO Handbook, produced by Supporters Direct Scotland in conjunction with the Scottish FA (partners on the SLO initiative), was released at the SDS Summit on 8th September 2018; with those in attendance receiving the first available copies. The handbook clearly lays out what SDS and the SFA are looking for from clubs with regard to appointing an SLO and the function they should fulfil. An additional copy was obtained by the Supporters Trust and hand-delivered to ICTFC.

We received an email on September 17th 2018 from Andy Johnstone (ICTFC Supporter Liaison Co-Ordinator) detailing the process outlined in the web article, asking us for us to endorse a “Supporter Liaison Officer Function”. We responded saying that we were not in a position to endorse such a process and the club then, without reverting to us, published the statement with all direct reference to the Supporters Trust removed.

The process being implemented by the club is a little surprising.  It is not an option which had been discussed with us and it is also an approach that conflicts with the CEO’s recently published update stating that ICTFC is on track to move from Bronze to Silver Club Licensing status; a status which requires a club to have appointed a named SLO with defined objectives.

A further email to the CEO elicited a response offering us a meeting with the Supporter Liaison Co-Ordinator, Andy Johnstone, who we will sit down with at the end of this week to discuss our views on the inadequacies of the process which the club have implemented; and to urge them to reconsider their position and appoint a named SLO.  This, we believe, is a move that would best serve the fans and help the club meet its own target of Silver Club Licensing status.

The Supporters Direct Scotland SLO Handbook echoes our view that:
“As the name suggests, a Supporter Liaison Officer is someone who liaises - they are a mediator between the fans and the club, the national association, and the league. The SLO also serves as a link between other parties involved in football, such as the police and stewards. Ideally employed by the club in order to liaise with the fans, the SLO is an advocate of both sides, representing the interests of the club AND those of the supporters.”

Best Regards
ICT SUPPORTERS TRUST BOARD

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  • AncientMariner
    AncientMariner

    So, the ICT ST had a meeting with the club. The club said they intended appointing a SLO in the future. The club asked for your help but you said you were not in a position to help. The club dropped t

  • I know there's some big words in there but it's not that confusing. From what I've just read the ST and club met, discussed it, club indicated they were going to appoint a SLO as would match thei

  • Not privy to what went on but very clearly that does not cover it. It strikes me as another example of those representing the club being high handed, arrogant and not fulfilling promises and undertaki

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On 10/4/2018 at 3:33 PM, Kingsmills said:

I doubt very much that the very limited and entirely unilateral action taken by the club without consultation will satisfy the requirements of the SFA for Silver Licence status.

A number of people in this thread will look very silly if it does.

10 minutes ago, King Edward Ofere said:

A number of people in this thread will look very silly if it does.

Personally, the only emotion I would have in that event is relief.

47 minutes ago, King Edward Ofere said:

A number of people vultures in this thread will look very silly if it does.

Just made a slight alteration

3 hours ago, King Edward Ofere said:

A number of people in this thread will look very silly if it does.

Why? If even if it does, it is still a poor and half baked option.

It would be interesting to hear if the the club discussed the SLO function idea with the SFA before implementing it. 

30 minutes ago, Fraz said:

Why? If even if it does, it is still a poor and half baked option.

It would be interesting to hear if the the club discussed the SLO function idea with the SFA before implementing it. 

Why is having a salaried SLO position a good idea for a club with resources such as ours if we can gain the financial benefits of a Silver License without one? 

9 minutes ago, King Edward Ofere said:

Why is having a salaried SLO position a good idea for a club with resources such as ours if we can gain the financial benefits of a Silver License without one? 

Surely anything that improves and enhances fan engagement a good thing? Doesnt have to cost a lot either 

8 minutes ago, old caley girl said:

Surely anything that improves and enhances fan engagement a good thing? Doesnt have to cost a lot either 

If the club go down the email address route it cuts out the middleman and costs even less.

Just now, King Edward Ofere said:

If the club go down the email address route it cuts out the middleman and costs even less.

That is not really the point though is it? However I do get that for some this is enough. 

5 minutes ago, King Edward Ofere said:

If the club go down the email address route it cuts out the middleman and costs even less.

But that's not an SLO - that's a contact page.  UEFA and SFA back the Supporter Direct Scotland description - which is an individual, present, home and away matches, who supporters know, who the club knows, who the stewards and police know.  

The club say we can't have that  - and for some that's ok, and for some it is not. 

50 minutes ago, King Edward Ofere said:

Why is having a salaried SLO position a good idea for a club with resources such as ours if we can gain the financial benefits of a Silver License without one? 

but can we?

Just now, caleyboy said:

but can we?

Maybe - for the SLO there's a SLA (service level agreement) allowance, as opposed to a contract/job description.  It (SLO) is still only one of 18 criteria in one of four categories, but might be the difference between Gold & Silver for that category.  

Viewing the SLO as one of the many licensing criteria and trying to get it through on the SLA technicality is indicative of the bigger picture.  All a bit grubby.

The SLO role should be a role that a well-functioning Supporters' Trust undertakes, at no cost to the club.

When I asked on the first page why this specific role was so important, I was told that it was because it would provide a financial benefit to the club by allowing us to attain our Silver License. It turns out that we could potentially get our Silver License without spending money on an SLO.

If the Supporters' Trust / CJT can get it together to the point that they can provide an effective conduit between the wider fanbase and the club, then an SLO should not be required, thus saving the club money with no adverse impact on fan engagement.

46 minutes ago, King Edward Ofere said:

The SLO role should be a role that a well-functioning Supporters' Trust undertakes, at no cost to the club.

When I asked on the first page why this specific role was so important, I was told that it was because it would provide a financial benefit to the club by allowing us to attain our Silver License. It turns out that we could potentially get our Silver License without spending money on an SLO.

If the Supporters' Trust / CJT can get it together to the point that they can provide an effective conduit between the wider fanbase and the club, then an SLO should not be required, thus saving the club money with no adverse impact on fan engagement.

Police Scotland refers to liaising with SLOs in their national strategy for policing football.   The SFA see SLOs as helping to reduce violence and better conflict management.  I am quite surprised considering how our Chairman is a global health & safety and risk management specialist, the SLO has been overlooked.  

The idea of an SLO as a tick box license requirement or Q&A conduit is just deficient.  What is worse, the falling season ticket sales (12%) last season will not be reversed but exacerbated by this needless episode.  That's the financial cost, but there are other costs to refusing to have an SLO.  

The club needs to lead on this, if they did, I'm sure the Trust and the support would assist them, but the club have duty of care for the thousands at their stadium and away too.  That's not falling on anyone else.

 

Edited by Glover

16 minutes ago, Glover said:

Police Scotland refers to liaising with SLOs in their national strategy for policing football.   The SFA see SLOs as helping to reduce violence and better conflict management.  I am quite surprised considering how our Chairman is a global health & safety and risk management specialist, the SLO has been overlooked.  

The idea of an SLO as a tick box license requirement or Q&A conduit is just deficient.  What is worse, the falling season ticket sales (12%) last season will not be reversed but exacerbated by this needless episode.  That's the financial cost, but there are other costs to refusing to have an SLO.  

The club needs to lead on this, if they did, I'm sure the Trust and the support would assist them, but the club have duty of care for the thousands at their stadium and away too.  That's not falling on anyone else.

 

There is no violence at our stadium. Season ticket sales have fallen mainly because our team underperformed last season and we are now an average Championship side. Spending money on something that can be handled by the Trust / CJT is not a sensible use of resources. 

Maybe not at TCS, but what about away?  The reasons for season tickets falling are many, but SFA reported that UEFA found SLOs had financial benefits through increased attendance.  Surely despite any differences of opinion, all are concerned with the empty seats and evidence that an SLO could assist with that isn't something to dismiss lightly?  

If there was a volunteer model in place, would you support the club giving the SLO a season ticket gratis, and paying for their seat on the travel club bus and the ticket to away games (plus a hospitality table for a match or something and/or some other benefits that don't require outlay?).  

On 10/6/2018 at 5:28 PM, Glover said:

SFA reported that UEFA found SLOs had financial benefits through increased attendance. 

Our attendances are just fine... ?

31 minutes ago, TopSix said:

Our attendances are just fine... ?

? Like for like (up to mid October):

[2009/10] 3297 v Ayr ; 3218 v Partick ; 3011 v QotS; 3021 v Morton 

[2018/19] 2376 v Ayr ; 2424 v Partick ; 2029 v QotS ; 2186 v Morton

(Dunfermline last season and 09/10 were no different though...)

Edited by Glover

  • 3 weeks later...
On 10/4/2018 at 3:33 PM, Kingsmills said:

I doubt very much that the very limited and entirely unilateral action taken by the club without consultation will satisfy the requirements of the SFA for Silver Licence status.

Confirmed at the Q&A that the club have attained Silver License status.

Edited by Guest

6 hours ago, King Edward Ofere said:

Confirmed at the Q&A that the club have attained Silver License status.

What was your feeling about the explanation from Andy on how he sees the SLO role running?

I applaud his gusto and application but my concern is he's possibly trying to fulfill too many roles. Stadium manager/SLO coordinator/volunteer coordinator/media team etc. I know that's why they're looking for volunteers to give a kind of SLO group who can all help fulfil the role and other functions on match day. However I think it's a big job to get the right people to commit. 

To be honest, the way things are, maybe it is being overly ambitious to have an SLO like Ross County or Partick.  

I though the SLO was a real tangible thing that (not just in of itself) could reduce the disconnect between fans and the club.  Keeping/taking SLO in house and adding it as a role to a full time job, and then moving the website too after so many years, I'm just not seeing the strategy here.  Anyway, onwards and upwards. 

 

 

Edited by Glover

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