I know what (and who) you are suggesting, and you may be (partially) right ... although, in the interests of fairness if you make that assumption you should probably also assume that the 'change' was entirely driven by social media presence where #ICTFC is already well established and that it had nothing whatsoever to do with a unilateral change of brand for the club itself.
As I said in my own comments, I have absolutely no issue with the social media aspect whatsoever, nor to it appearing on (some) merchandise available to fans ... I just dont want it on our official stuff like letterheads or the strips the players wear during games. If this has been approved for the strips, then it has been approved by the directors not any lone individual as they have to sign off on this. If they have done so, then I believe it is a mistake or misstep that they need to rethink, and if they have not, then we are making mountains out of molehills !