I would start with asking him to produce the facts and figures to back his financial claims because from what I can gather nothing adds up........
TV Money
Claims clubs would lose £1 Million a year from TV/Gate if we increase league size - For a start, half (or more) of the clubs aren't actually making £1 Million a year from TV, so how can they lose it? SPL have a 5 year deal worth £65 Million, that's £13 Million a year. OF take a third of that between them and the rest is divided based on league position and number of games they appear in. Anyone in the bottom 6 is unlikely to be taking home £1 Million in TV revenue.
What is the new offer being put on the table by SKY-ESPN for a 10 team league and an SPL2? Does an offer actually exist?
Why, as the only real bidders in the market place, would SKY-ESPN be offering up more money for less games being broadcast to narrower marketplace and, if fans vote with their feet, to fewer people? Surely they want a product that will sell, and a product that will sell is a product the customers want (see listening to the fans below)
Other Money
As I understand it, the figures for the money going to an SPL2 have been based on the SFL handing over half their income, but only a third of the teams to the SPL. Has this been agreed to, by who and when?
You talk of "significant" reductions in the financial loss from relegation. Given that ICT lost £1.5 Million from it's turnover and other clubs could conceivably suffer larger losses (it;s not a fixed figure, but one based on club size/revenue of which we are amongst the smaller ones), then where is the money to come from to allow you to "significantly" reduce the burden? What's more, if you are taking away 50% of the SFL income in order to bolster the SPL2 then you have a bigger gap between the finances of the SPL2 and the SFL, will the same financial parachutes be on offer there and where is that money to come from?
Has any consideration been given to what clubs sponsors & advertisers might think? Are they going to continue to pay what they do to advertise to a narrower market (fewer opposition teams) and potentially smaller crowds if fans vote to go elsewhere through boredom (see listening to the fans below).
From there I would then start delving in to some of the other points which seem to have been overlooked or quickly cast over........
What would be the criteria (stadia, USH etc) for SPL2? Any restrictions on entry make the idea of Play-Offs as an additional money spinner absolutely null and void, they also throw the argument for a more competitive setup right out the window as you're taking the deciding factor for progress totally off the park and placing it squarely into the business side of the operation.
What would be the criteria (stadia, USH etc) for SPL1? Same paints as above.
Following on from the point on qualifying criteria, do you not think that it's damaging enough that we have one point of failure in that regard within the Scottish League System, why would you want to introduce a second? We have all witnessed clubs sending themselves to the wall as a result of speculating on promotion and spending more than they can afford on both the players to achieve that and the infrastructure required to secure entry to the SPL. Many of these clubs suffered during a time when their was far more money in the game than we have at present, so does it not seem like complete folly to be forcing this situation on clubs, especially on clubs far further down the ladder who are even less capable of shouldering the cost in leagues below the SPL where you have stripped out half their income?
Where are the side by side comparisons? If you are so adament that 10 teams is the best, then you've surely done your homework on the pro's and con's of all the other league sizes. People aren't stupid, lay it out there for us in black and white and show us, let us understand for ourselves.
Perhaps the most obvious question of all, why aren't you listening to the customer? Whilst I appreciate there's a market for selling people what they think they want (gimmicks), such things are generally short lived and football is not the marketplace in which to be peddling such wares (even tacky merchandise in club shops is becoming a thing of the past). In order to develop a long term, fincially stable business then you have to give customers what they want. Where would Ford be today if they had ever stuck to the principle that customers could have any colour they wanted, so long as it is black? We have the exact same situation here where you are telling your customers they can have any size league they want, so long as it's got 10 teams in it. A successful business is one which provides it's customers what it wants, a dead business is one which ignores it's customers and quickly finds they have moved on elsewhere....and in this day and age, where football is already on the verge of pricing itself out of the entertainment industry, it's not going to take much to turn away customers to the point where it becomes unsustainable and the quickest route to that end is not listening.
How do your proposals benefit the game as a whole? What does it do to reverse the falling trend of good young Scottish players coming through our systems? If it comes down to a straight up choice between having a system that allows and encourages us to develop our own players, or one which is driven entirely by money, then I know where my vote would lie. Better to have a bit less money and see it being spent developing players in Scotland, than have more money and see it all being spent abroad.
I appreciate the above is probably a waste of breath as we're all preaching to the converted on here, but I do intend to do what I can to push these, and any other questions that people come up with, through the channels where they can be collated with those of other fans and hopefully find their way to where they need to be and are being asked by someone with the balls to demand full and proper answers.