I want to, once again, feel like I am a part of the club and that the contribution fans make is valued and directed towards improving the overall experience. That experience is not just results, it includes matchday, fan engagement (particularly with younger fans), and something which we can take pride in.
I don't have the time to give to, or faith in, the Supporters Trust. Sadly they exhibit many of the things we see in the club. An anonymous leader who only seems happy to put their name/face to the successes (the survey results), a lack of connect with the fanbase, the poor us "we're only a small team trying hard" excuse given whenever challenged, etc. When you look back to people like David Sutherland, Peter Murphy and Don Johnstone, you always felt like they were working to improve things, be that initiatives with the club or calling them out on shortcomings. They were visible, available and engaging. Strange, or maybe not, that you no longer see or hear from them?!
I get what you say about boycotting businesses, but I feel it's the only option left to me. My hope? That if the club won't listen to fans, then they might start listening if/when other income streams start drying up. The club's actions already mean fewer eyes on ad boards and strips, so no fans, no value to businesses in paying for these things. Include the failed concert shambles and the reputational damage caused there, and even the most resolute of optimists can surely see that the threat to corporate support already exists, I'm just being more direct in the (small) hope that someone who can change things realises before it's too late.
There are already people on the board propping up the club financially. I don't believe lack of resource is the issue, it's the misuse of that resource that finds us where we are. Just think of how much more could be filtered towards the team and improving infrastructure if we weren't paying for a CEO, a Sporting Director, a Video Analyst, a Sports Scientist and what appears to be 2 assistant team managers who are moving the club backwards on and off the park. We have a bigger senior staff contingent now than we had when at our most successful, and are now at our worst in nigh on 20 years.
The Youth setup, I believe, is now a separate entity from the club and does not draw any financial resource from it. The same goes for our Community section. The club can take little/no credit for that these days (other than use if the name), but they do, and lack of transparency on how it all works allows that to happen.
It's not as if all of this just started happening. As others have said, the decline has been 7/8 years in the making. This is not a knee jerk reaction from fans, and there are zero positive signs of change. The current Chairman, Board and CEO have been in place for long enough now to get past any honeymoon/bedding in period and it is clear that they are not willing, or not capable, of halting the decline, let alone reversing it.
For me, enough is enough.