We've been over this ground so many times I sometimes think a furrow has been ploughed. I know that many people think that football is too expensive, but it's relative cost is much the same as twenty years ago. You earn more, you pay more and in Caley Thistle's case that's less than all other SPFL clubs (for a matchday inclusive cost) according to this year's BBC survey. If ticketing is discounted, does it result in an upsurge of attendance? Not really. In Inverness' case, the majority of support come from a relatively affluent area, although there are areas of deprivation so if cost were the factor you would expect that to be reflected elsewhere in the leisure sector and it's not happening. So cost, despite what people might feel, isn't the issue for the majority.
The matchday experience is continually being surveyed as being value for money, despite the obvious limitations of the stadium. Sure it's out of the centre of town but no more of a walk than to Parkhead or Tannadice or Tynecastle from the centres of Glasgow, Dundee or Edinburgh - although there the similarity ends. Hospitality at Caley Thistle frequently earns good reviews and marketing is becoming more and more effective - look at the stats for website hits etc. The Club knows it is an entertainment business and lives or dies by the product it markets, so I don't think that's the issue.
It will always be cold, windy and sometimes wet at TCS, we live in Scotland after all so the only way to address that and make the football better to watch is to move to summer football, move the stadium or install an artificial surface that compensates for the battered pitch at this time of the year. But I don't get the impression that this is the issue, and in any case could the Club fund a move of stadium (which would cost millions) on the back of attracting a couple of thousand more fans every month?
I meet a lot of football fans, especially Caley Thistle ones. I meet a lot of non-football supporting locals as well and in all of the conversations that I've had - and there have been thousands - I've only ever met three merger refuseniks. Three. I keep looking for objective evidence that these Caley Thistle resenting thousands are out there but they simply aren't. Inverness doesn't hate Caley Thistle, it simply doesn't engage and that is the issue.
The Club is not enmeshed in the community in ways that are true even of our neighbours over the water and that's simply down to the amount of time we've been on the planet. Putting down roots takes time. Caley Thistle does a vast amount of community work that is aimed especially at younger people and that is starting to make a diference, but it won't in the short term and that's what people are concerned with in this thread. What will make a difference is taking a personal stake in making things better. Make it your responsibility - not the guy in the next seat, or the ones in the main/ north stand - to take just one person along with you for a home game. If they think it's garbage, at least you've tried. But not all will. Some will come back regularly or irregularly and that's where the issue lies and that's where you can make a difference.